Who we are
Adam Mathews is one of the most experienced nightlife, entertainment and event marketing professionals in South East Asia.
He has almost 25 years experience in the industry working with internationally known brands such as Gatecrasher UK, Ministry of Sound London and Zouk KL.
He has also helmed highly regarded music festivals and music conference like Future Music Festival Asia, Rockaway Asia and Wired Music Week. As one half of Plural, Adam’s key strength is his intrinsic skill for creating successful marketing and branding for brands.
This is attributed to his deep knowledge of the many related industries having experienced it on both sides of the coin, as an operator as well as being client facing consultant.
Karla Wong is a highly creative digital marketing specialist with almost a decade of marketing experience under her belt.
Starting out in Melbourne, she gained valuable experience In digital marketing as well as running her own YouTube channel. For the past 5 years, the founder of Plural has been pivotal in creating some of KL’s most memorable club events. She has booked and managed some of the world’s most well known DJs through their signature Plural nights at Kyo KL, Fuze KL, Jiro KL and Zouk Genting.
Her work as the lead creative and digital marketing specialist has seen many memorable successful campaigns. She is not only extremely passionate about music and design but has proven to be extremely resourceful in searching out new trends as well as finding creative solutions.